Endline
For boutique firms and founder-led teams

The power of a sales team. The focus of one.

Great business development used to take a team, an ops person and a stack of tools. Now you can have it. AI-built, hand-run: we think through the strategy together, then I build the system, run it and keep it improving.

Book a 30-minute call See the system
Run by Brock de WoldeParis. Not an agency. A sparring partner who also does the work.
The problem

Your next client depends on you and on luck.

01Referrals don't scale.

Your best clients came through your network. When it goes quiet, so does the pipeline.

02It's all in your head.

Who buys, why, and what to say. That's why a sales hire guesses for months before anything works.

03There's no system.

Selling happens when you find the time, in between delivery, and you decide alone.

The system

The system I build and run for you.

Six parts, one loop. We decide together what to switch on first.

01PositioningWho you need to influence, what you offer them, and the message that makes them reply.
02Target listThe right accounts, at the right time.
03NetworkLeveraging and expanding your existing network.
04GhostwriterEmails, articles and posts in your voice.
05WebsiteBacks up every conversation.
06Deal deskPrep, proposals and follow-up, to the end line: signed.
Weekly loopEvery reply and data point sharpens the other six.
My own outreach runs on this same system. Walk through it on a call
How it works

Find what's holding sales back. Fix it. Keep it running.

Know your buyers, then sell the way they buy. AI does the research and the first drafts. I do the thinking, the selling and the judgement calls.

Three phases
1. FoundationMonth one, the pilot

I learn how you win clients today, fix the weakest link and get the first outreach live.

  • Positioning, buyer profile and target list
  • Site, content and pipeline audit
  • First messages and content live
  • Results in 30 days, and a 90-day plan for what comes next
2. SprintsMonthly, the partnership

The system runs every week and gets sharper on real replies. You see what works and what to drop.

  • A sparring session every two weeks
  • A strategy check every quarter
  • Outreach, content and site kept improving
3. Handover or expandWhen you are ready

When you hire, I train them and hand over the system, so nothing is lost. Or we take what works to a new market.

  • Your first hire trained
  • Playbook and system handed over
  • Or a new market opened
Offers

Start with a month. Keep going if it works.

Start here

30-day pilot

€3,000 one month
We agree on one success metric at kickoff. Hit it, and we keep going.
  • Your positioning, buyers and how you win clients, mapped
  • Website tuned for search and conversion
  • First outreach and content live
Then

Partnership

From €2,500 a month
+ a small share of first-year revenue from clients I help bring in
  • Positioning, owned channels, website and closing support
  • The system maintained, automated and improving every week

Price depends on the number of channels and markets. Data and tools are paid by you directly, so you keep them.

Paid partly on resultsSet together at kickoff and capped per client, so a big win never turns into a big bill. It only applies to new business I bring in, tracked in your CRM.

Yours to keepThe lists, the playbook and the system stay with you, and with your first hire.

Three founders a quarterFor firms and companies of 5 to 20 people where the founders or partners still bring in every client.

Brock de Wolde
Who runs it

Brock de Wolde

I've spent my career selling for other people: positioning tech companies at a branding agency, then growing partnerships for global consumer brands like McDonald's, Lufthansa and Rituals. Endline is the system I wished I'd had in every one of those roles, built for founders who still do the selling themselves.

I'm Canadian, based in Paris, and I work in English and French, inside your tools, like a fractional member of your team. One person who cares whether the deal actually closes.

Off the clock: mountains (I grew up near the Rockies), rock n roll, and enjoying life with my lady.

From first hello to signed deal, done before
€1.25M

New business won in 18 months for a B2B agency.

1M+

New customers acquired for global consumer brands in a single year.

€750k+

New partnership revenue a year, two years running, across global brand accounts.

Questions

Before you book.

Does this work for a consulting or search firm?

Yes. Everything goes out in your voice and under your name. I open doors and prepare the conversations, you stay the person clients buy from.

Is this a one-off project?

No. The first month is the start of a partnership, not a standalone project. We agree on one success metric at kickoff. Hit it, and we keep going.

How much of my time does it take?

About two hours to kick off, then around an hour a week. You approve anything that goes out under your name, until you are happy to let it run.

What happens after the partnership?

Two good endings. You hire someone, and I train them and hand over the system. Or it works well enough that we take it to a new market. Either way, the lists, the playbook and the system are yours.

How does the revenue share work?

I believe truly aligned incentives lead to great outcomes. On top of the monthly fee, I take a small share of first-year revenue from clients I help bring in. We set it together at kickoff, agree it in writing and cap it per client, so a big win never turns into a big bill. It is tracked in your CRM. Your existing clients and pipeline are never included.

Book a call

Let's talk about your next ten clients.

Thirty minutes, no deck. You leave with a short plan of what I'd fix first, whether we work together or not.

Pick a time
Or emailbrockdewolde@endline.io